We are all one DPS -- and we want to ensure that our teammates and community members always make the important connection of the work happening across the district, using the DPS brand as that glue. To help our families and community members understand that all our work is connected, the DPS Districtwide Brand Standards should be followed in all communications. We also value the diversity of our teams and individual contributions, and therefore have DPS Internal Brand Standards to build awareness of departments within DPS, when used on internal communications.
How do I start using these brand standards?
Determine if you should use the DPS Districtwide Brand Standards or the Internal Brand Standards. Think about your primary audience of the specific communication, and use this flow chart as a guide.
Learn the details about your brand standards.
- Districtwide Branding Resources: For an external audience (families, students and community members)
- Internal Branding Resources: For an internal audience (DPS team members, teachers, school leaders and school-support staff)
Have questions about which brand is right for you? Wondering how to create a department specific brand? Email firstname.lastname@example.org.