Brand Snapshot

Use this quick reference one-pager when working with the DPS brand.

Download the Brand Snapshot.

Districtwide Brand Standards

Materials that primarily target our external audiences like families, students and community members should follow the districtwide brand standards.

Download the Districtwide Brand Standards.

Style Guide

The DPS Style Guide covers the district's voice and tone, Associated Press writing style, and using effective language. Using its guidelines creates a unified voice in all materials and across all channels.

Download the Style Guide.

DPS Branding with Canva

DPS Logos

There are two different orientations of the Denver Public Schools logo — horizontal and vertical. The horizontal orientation of the logo is the primary version and should be used whenever possible. There are also various file formats for print and web use.

Download the DPS logo files.

Fonts

DPS has two primary typefaces– Archer Pro and DIN Pro. The primary typeface for headlines is Archer Pro, while DIN Pro is used mainly for body copy. Both typefaces can be used for subheads.

Download fonts with web and Word-friendly alternatives.

Colors

The approved DPS palette is a dynamic mix of colors meant to balance the primary DPS blue color. When used together, the colors provide many creative possibilities while still aligning with DPS brand standards.

Download the Adobe swatches or color codes.

Request Branding

The Communications Office provides support in establishing your department. You must work with DPS Communications to create your department brand. If your team does not have a custom brand, please work with your manager and contact communications@dpsk12.org.

Review your options on the Internal Brand Standards logo lockups sheet.

Department Branding

If your department has chosen to adopt an internal brand with a customized logo lockup and color palette, you have access to various logo formats, letterhead templates and other assets specific to your department.

Download your department logo, letterhead and more.

Email Signature Templates

DPS email signatures are customizable and easy to use.

Learn how to edit and install your email signature.

Presentation and Slide Deck Templates

The DPS-branded Google Slides Templates offer several slide options to choose from. Customize your presentations with template slides, placeholder photos and text boxes.

Download branded Google Slides templates.

Several Google Doc templates have been created to take the stress out of one-pagers. All come with pre-set colors, fonts and placeholder photos. There are multiple layouts to choose from – single, two or three columns.

Download branded Google Doc templates.

Name Tag Template 

Create custom name tags for team members to use at team events.

Download the DPS name tag template.

DPS Certificate Templates

Create certificates to celebrate your team members at DPS events. There are two certificate options to choose from. 

Download the branded certificate templates.

DPS Letterhead Templates

The DPS letterhead comes in two formats. Use the Google doc format when you need to draft a letter, memo, etc. The PDF format can be printed on.

Download the DPS letterhead templates.

Postcard Templates

Design your own 9in x 6in postcards using Canva. Make sure to log in to Canva using your work DPS email address to access the templates.

Download the School Open House Postcard Template 1 and School Open House Postcard Template 2.

Photos

DPS Communications maintains a curated library of photos on PhotoShelter for use on DPS projects.

View the PhotoShelter instructions for guidance and best practices. Email communications@dpsk12.org to request access.

DPS Icons

Icons help you visually communicate ideas. They can be used in any DPS project and come in blue, gray and white.

Download DPS icons.